Tuesday, April 10, 2012

In need of video narrative ideas?

As I beat, bloody, annihilate, and mutilate my final video project idea searching for just the right music/image combo to effectively communicate my message, I ran across this video.
This is quite possibly one of the most creative videos burdened by communicating a specific message that I have watched in a while. Most of the time we are bombarded by images of money, cars, 'ho's, clothing, and jewelry--all material possessions that unfortunately represent success in this country. So, it is refreshing to locate the occasional video that steps outside of the box to tell a story. However, viewers, including myself, don't always realize the amount of mental preparation that goes into the process of creating a narrative production. The above video uses text streaming across the bottom of the screen like a live news feed, actual footage from the news, combined with their own lyrics to equal a multi-layered message that is further reinforced by the gritty guitar riffs and aggressive beats. All of these are possible components to be utilized in our own productions in order to successfully tell our story.

Another unique video narrative is displayed in M. Ward's video for his song "Chinese Translation". This time we have stop motion of sorts that tells a story of life.
I truly enjoy watching the old Chinese man under the tree as he ages. I don't know who came up with this concept, but it is certainly creative and simple. Sometimes it is the simpler videos that tell the best stories. M. Ward gives us some pretty off-the-wall videos most of the time. So, if you are in need of video ideas for your narrative check out M. Ward or Bjork!

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